Catherine Angiel

Hailing from New York's vibrant Greenwich Village, jewelry designer Catherine Angiel approached pixelatedworld for an edgy brand overhaul. We took her in and helped to redirect her company's identity. Taking into consideration her eccentric yet sexy product line, we employed a traditional typeface with a twist. The seductive swirling motion found in her new logo quickly became an element that permeated her fashion forward New York City brand. We also transformed her stark white showroom into what may feel like a tumultuous bordello. The brand is splashed on the walls in elegant vinyl graphic installations which are echoed on her product packaging. Aside from giving her showroom a strong vibe that mirrors her jewelry, we reconfigured her back office space in order to maximize work areas. Catherine now feels like she is in her own skin and since we have joined forces she has been creating new and exciting pieces found throughout her collection. Check it out at 43 Greenwich Ave.

Mark Lounge

When doing research on the word mark, we became interested in the studies being conducted by neural scientists. The discoveries made by researchers were based on the marks made upon the brian when sensory perception is filtered through the body. This sensory perception creates the grooves (marks) and neural pathways that we experience as information, memory and reflex. We then pushed the ideas of information and data which quickly lead to the question, what is information? A story of tension started to arise, man vs. technology. In the age of information, man must continually find ways to manage not only his own internal information but his external information as well. The two forces must be reconciled in order to obtain harmony. The analog meets the digital, thus man must constantly grapple with technology in order to navigate the modern landscape. The Mark Lounge graphic installation becomes that very dialog, stretched throughout the 2500 sq. foot space. Analog vs. digital. Man vs. technology.

Sunshine Suites

Cheni & Joe, The Sunshine Boys, approached pixelatedworld just as we were opening. Sunshine was in its infancy and needed a lot of attention. The company was miss-branded with stock images that were not effectively communicating mission to target audience. So, pixelatedworld came to the rescue and gave the company the look and feel it needed to gain the interest of the young, hip entrepreneurs that fill the spaces today. The logo was born on February 2004 and set the tone for the company's momentous success. Based on sacred geometry, the sun icon encapsulates the notions of the individual (orange) within the community (yellow), the ideas of modularity (as seen in the solutions Sunshine Suites provides) and the obvious sun as reference to the company name. Over the years we have helped Sunshine reach the status of "Every Company Under the Sun" as doctors, lawyers, creative professionals, film producers, consultants and just about every other type of business has been through the doors of their spaces. Pixelatedworld continues to generate all of Sunshine's communication online, in print and throughout the 80,000 sq. feet of the New York City real estate they occupy. We are so excited to be an integral part of the success of Sunshine. Since we started working with Cheni and Joe in 2004, Sunshine Suites has graced the pages of international magazines, held feature articles in The New York Times and has had the London Stock Exchange inquiring about their efforts. In that short time we have helped Sunshine grow over 700%! Thats what we like to call solid teamwork.

Classic Car Club

Architecture firm 3rd Eye Studios approached pixelatedworld to be a part of the renewal of the Classic Car Club of Manhattan. The CCC is host to the worlds hottest exotic and classic cars which are available to its members. 3E designed a sexy and sophisticated lounge and cafe to function as a meeting and event space for the members of the club. Pixelatedworld was brought in to create a graphic narrative to stretch throughout the space on floors, wall surfaces and windows. We created the "Speed" graphics which were inspired by the lines and curvature of the F1 tracks from around the world. Aside from the graphic installation, pixelatedworld designed branded t-shirts and began working on the graphics for the clubs race car. Here you will see the work completed to date. The CCC decided to rework the architectural drawings which changed the direction of the space. At this time it is unknown if our work will be produced as is. For now take a look at the exciting images for this project.

Baha Kutan

Baha and Philip Joseph met in the fall of 2004. Baha had designed for labels like Pepe Jeans London, Marithe Francois Girbaud, Nautica, Perry Ellis Int., Victoria's Secret and a list of others. Now launching his own label, he approached Philip to help. Baha was showing his fall 2005 collection to showrooms and buyers out of an old 1920's trunk. The idea to also present the look book in a trunk was the initial inspiration for the catalog. After the model shots came back Philip produced a photo shoot of the designers work / home environment. The images were turned into line art and illustrations that flow through the pages of the catalog. After the design was complete we went to Istanbul where the designer was to being production. There, the catalog box was created. We used leather from the collection as hinges, the buttons as feet for the box and even laser burned the logo onto the underside. The catalog was produced with two versions. One, the hand crafted wooden box with natural paper prints. And two, a printed only version. The 200 limited edition boxed catalogs went out to an international audience of high-end buyers and magazines. The buyers at Bergdorf Goodman had commented that in their 25 plus years of buying they had never experienced a catalog that captivated them so much.

After the initial success of the catalog and the first season in production Philip came on as the junior designer for Baha Kutan. Making a full-time move to Istanbul and becoming involved in the design, production and marketing processes, Philip helped shape the new budding company. For the next 6 months Philip created the tone and message of the graphic prints, employing concepts and ideas that were new to the industry. Aside from producing graphics for the marketing, website and the graphic t-shirts, Philip also started to design the garments and accessories, creating full technical packages for production facilities. After the spring / summer 2006 collection was completed and a quick stop to Premier Vision in Paris it was time for Philip to return to NYC and new projects. In six months Philip was able to help Baha Kutan communicate to an international audiance, launch the label and in part design the spring 2006 collection.

Moral Fervor

Sustainable clothing label Moral Fervor came to pixelatedworld for their fall 2007 look book catalog. We produced the shoot, worked the photos in post and helped our client tell their story of the body and the four elements. The client provided us four graphic interpretations of the elements found as prints in their collection. These graphics became the cornerstones for the tone of the artwork to follow. The body photo is the diagrammatical place holder for the four elements as in relation to the human body and the first four chakras. Earth, the first element, is shown in this rendition of the starry heavens reaching down towards the earth. The story of the elements continues with water, fire and lastly, air. Each photo has a moment where the model is crossing between photo and illustration so as to draw the relationship of fantasy and reality closer. The company icon (the bird) is shown flying in each of the five images. The girls of Moral Fervor were extremely happy with the final product. The images became large prints used at events, showrooms and circulated in many fashion publications both online and in print. The images were also found in the fall 2007 look book along with all the non-treated photos we produced at the 3rd-Ward photo studios in Brooklyn, New York.